Human

BCG Henderson Institute is the primary driver of thought leadership from the Boston Consulting Group. For over 50 years, they have been delivering their cutting-edge thinking in premium editorial content.

BHI came to us looking for an optimal way of presenting their thought leadership. Our solution was creating a new editorial platform that best reflected BCG's brand perception, and allowed for more seamless integration of content produced (video, infographics, data-driven interactives).

Art Direction: Carbone Smolan Agency
Role: UX, Visual Design

Design Direction: "Provocative Discussion"
Provocative Discussion is about promoting the headlines and content to be the artwork and visual for stories. It is about voice as the visual for BHI.

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Content Pilot
To test the robust toolset that we created for the enhanced editorial experience, we asked BCG to provide content for launch. We then designed the article layout; including, chapter navigation, spot illustrations, and pull quotes.